PAIGE TATE & CO.

At Paige Tate and Co, I had the privilege of leading our team through a comprehensive brand strategy and visual rebrand. We developed a cohesive and visually captivating brand identity which resulted in elevating our brand.

2023

ART DIRECTION

DESIGN

BRAND DESIGN

PHASE 1:: At Paige Tate & Co (an imprint of Blue Star Press) we were publishing beautiful books, however our brand didn’t reflect the quality of our products. Our visual identity was outdated, the colors and typography felt like it has missed the mark, and there was no clear photography direction. This made is difficult to create marketing and sales assets quickly, and it left us frustrated when we began our D2C initiative.

PHASE 2 :: Before starting on our visual rebrand. We felt unclear on our brand strategy — we had never defined our mission, our values, our target consumers, etc. We worked with Brand Strategist to guide us in this process.

PHASE 3 :: We had all new product photography taken by The May Studio. Lindsay Scholz helped us create a new brand identity and website. With the new branding and photography, we were able to quickly expand to different sales channels such as Etsy, Faire, and Amazon stores.